Companies use stickers as part of their branding and promotional efforts by distributing stickers at events or conferences to increase brand visibility and recognition.
Businesses continue to use stickers in their marketing and branding efforts for several reasons:
Cost-Effectiveness: Stickers are a cost-effective marketing tool compared to traditional advertising mediums like television or print. They offer a relatively low-cost way to increase brand visibility and promote products or services.
Versatility: Stickers can be applied to various surfaces, including packaging, products, vehicles, and promotional materials. This versatility allows businesses to reach their target audience in different settings and contexts.
Brand Visibility: Stickers serve as mobile advertisements when applied to items like laptops, water bottles, or car bumpers. They enable businesses to extend their brand reach beyond traditional advertising spaces, increasing visibility among potential customers.
Customisation: Businesses can create custom stickers tailored to their brand identity, logo, colours and messaging. Customisation allows for unique and eye-catching designs that align with the brand’s image and values, enhancing brand recognition and recall.
Engagement: Stickers can be used as promotional giveaways or incentives to engage customers. Whether distributed at events, included in product shipments, or given as gifts, stickers create a positive interaction with the brand and encourage customer loyalty.
Viral Marketing: Creative or humorous stickers have the potential to go viral on social media platforms. Businesses can leverage stickers as part of their digital marketing strategy, encouraging customers to share photos or videos featuring branded stickers, thereby amplifying brand exposure.
Guerrilla Marketing: Stickers offer opportunities for guerrilla marketing tactics, such as sticker bombing or placing stickers in unexpected locations. This unconventional approach can generate buzz and curiosity around the brand, attracting attention from passers-by and creating memorable brand interactions.
Brand Identity Reinforcement: By consistently using stickers in their marketing materials and promotions, businesses reinforce their brand identity and messaging. Stickers serve as visual cues that remind customers of the brand’s presence and values over time.
Overall, businesses continue to use stickers in their marketing and branding efforts because they are a versatile, cost-effective, and engaging tool for increasing brand visibility, fostering customer engagement, and reinforcing brand identity.
EPM Print Group, as a long term, local Queensland business and market leading print solutions agency, can assist with brand management and growth right across Australia. If your business would like to be supported by a professional, reliable, cost effective business solution, reach out to our team at sales@epmprint.com.au
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