Black Friday and Cyber Monday are prime opportunities for small businesses to capture increased holiday spending.
With competition high, it’s essential to stand out, and well-crafted printed materials can do just that. From eye-catching in-store signage to targeted direct mail, print materials can create buzz, drive foot traffic, and enhance the shopping experience, both in-store and online. Here are some top print strategies for small businesses to maximize impact during these major sales events.
1. Attractive In-Store Signage to Draw Attention
High-quality in-store signage, such as posters and banners, can guide customers toward the best deals and promotions. Use bold fonts, bright colors, and clear messaging that’s easy to read from a distance. Consider using words like “Limited Time” or “Big Savings” to create urgency and excitement. Floor decals are another creative option that can lead customers directly to sale items, adding an element of fun and encouraging exploration.
2. Eye-Catching Window Displays to Attract Walk-Ins
Make your storefront impossible to ignore with a festive, engaging window display that highlights Black Friday and Cyber Monday deals. Consider large posters, window clings, or banners that showcase the most popular or high-discount items. Since foot traffic often spikes during this time, a well-designed window display can help capture attention and draw in passers-by.
3. Door Hangers for Targeted Local Marketing
Door hangers are an excellent way to reach local customers and alert them to your Black Friday and Cyber Monday promotions. Distribute these a few days before the sales start, focusing on neighbourhoods close to your store. Include a bold call-to-action, such as “Save Up to 50% This Weekend Only!” along with your store’s location, hours, and featured deals. Door hangers add a personalised touch and can help generate curiosity and foot traffic.
4. Direct Mail Campaigns to Reach Past Customers
Send personalised direct mail to your customer base to remind them of your sales. Postcards, flyers, or even small brochures are great options for providing a “sneak peek” of what’s on offer, complete with sale dates, featured products, and any exclusive discounts. For added appeal, include a coupon or QR code that leads to a special landing page or online promotion. Direct mail makes customers feel valued and can drive both in-store and online traffic.
5. Banners and Outdoor Signage for High Visibility
Outdoor signage, such as large banners or sandwich boards, can help catch the attention of passing drivers and pedestrians. If possible, place signs in high-traffic areas near your location with messaging that highlights specific discounts, hours of operation, and any exclusive early-bird specials. For example, “Black Friday Doorbuster Deals – Up to 70% Off!” with clear directions to your business can increase visibility and drive walk-in traffic.
6. Branded Handouts and Coupons to Increase Spending
Inside the store, distribute branded handouts or small brochures with additional discounts or deals that apply to future purchases. These could be as simple as “$10 off your next purchase” or a coupon code for Cyber Monday to encourage online shopping. Handouts keep your brand top-of-mind and can encourage repeat visits, helping to turn Black Friday and Cyber Monday shoppers into loyal customers.
7. Posters and Flyers Highlighting Online Deals for Cyber Monday
Even if you’re a brick-and-mortar business, it’s important to cater to online shoppers, especially on Cyber Monday. Use posters, flyers, or table top signage to direct in-store shoppers to your website, showcasing any online-only deals. Include QR codes that allow customers to easily access your website, or offer exclusive online deals they can take advantage of when they get home.
8. Point-of-Purchase (POP) Displays to Upsell and Cross-Sell
During busy shopping days like Black Friday, well-designed POP displays can help increase average order value by promoting add-ons, complementary items, or impulse buys. Consider using display signs with messages like “Perfect Pairing” or “Don’t Miss Out on This Deal” to encourage shoppers to add more to their carts. Place POP displays strategically near checkout areas to capture last-minute purchases.
9. Seasonal Gift Guides to Encourage Gifting
A holiday gift guide is a fantastic way to showcase products and help customers with their gift-buying needs. Print small booklets or flyers that feature curated gift ideas by price point or recipient type, like “Gifts Under $50” or “Top Gifts for Kids.” This can inspire customers to explore items they might not have considered and can help boost sales in multiple product categories.
10. Use QR Codes for Seamless In-Store and Online Shopping
Adding QR codes to in-store signage or printed materials lets customers easily access your website or exclusive online discounts. This is especially effective for Cyber Monday promotions, where shoppers may browse in-store on Black Friday but prefer to buy online later. QR codes provide a seamless way to bridge the in-store and online experience, making it easy for customers to shop however they prefer.
Printed materials can be highly effective for small businesses during Black Friday and Cyber Monday, enhancing both in-store and online shopping experiences. By creating attractive signage, distributing targeted local marketing, and using printed materials to promote exclusive offers, businesses can increase foot traffic, boost brand visibility, and drive more sales. With thoughtful, creative print strategies, small businesses can maximize their impact during the biggest shopping weekend of the year.
EPM Print Group, as a long term, local Queensland business and market leading print solutions agency, can assist with brand management and growth right across Australia. With our own online management portal, you can take charge of all your printing needs from the comfort of your desk or mobile phone. If your business would like to be supported by a professional, reliable, cost effective business solution, reach out to our team at sales@epmprint.com.au
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