The Power Of POS: Why Your Business Needs Them & Why!

Printed Point of Sale (POS) items still hold powerful value in today’s digital-heavy retail and service environments.

Here’s a breakdown of why you need them and the value they can bring to your business, customers and sales!

What Are Printed POS Items?

Printed POS materials are promotional items placed at the point of purchase to influence customer behaviour. These include:

• Posters
• Shelf talkers
• Counter cards
• Table tents
• Banners
• Brochures or flyers
• Product information cards

Why Printed POS Items Are Still Valuable

1. Grab Immediate Attention
Strategically placed POS materials catch the customer’s eye right when they’re ready to buy. A well-designed sign or promo can nudge impulse purchases or reinforce a buying decision.

2. Boost Brand Visibility
POS displays help your branding stay front-of-mind. Whether it’s your logo, colour scheme, or tagline, consistent visuals build familiarity and trust.

3. Promote New Products or Offers
When launching a new product or service, printed POS is a cost-effective way to promote it directly in-store or at events, expos, or front desks.

4. Enhance the Customer Experience
Clear signage and well-laid-out information guide the customer journey, reduce confusion, and make transactions smoother—especially in busy or self-service environments.

5. Work Without Wi-Fi or Power
Unlike digital signage or tablets, printed POS items don’t rely on power sources or connectivity—they’re always on, visible, and accessible.

6. Reinforce Call-To-Actions
Whether it’s “Ask us how,” “Scan for a discount,” or “Book your next appointment,” printed materials can encourage immediate interaction with staff or services.

7. Cost-Effective Marketing
Printed POS materials are relatively inexpensive to produce, especially in bulk, and can be reused or repositioned. They offer ongoing exposure for a one-time cost.

8. Support Local and Small Businesses
For businesses that rely on local foot traffic or don’t have a digital-first audience, POS items are a crucial marketing tool that speaks directly to their customer base.

When to Use Them

• Launching a new product or service
• Promoting seasonal offers or bundles
• Guiding customers through a retail space
• Educating customers about features, benefits, or pricing
• Reinforcing loyalty programs or add-ons

If you’d like help, EPM Print Group can assist you come up with creative and unique POS design tips, sizing guidance, or ideas for high-converting messaging tailored to your brand. Let us know if we can help with that – we have the brand new technology onsite to turn your ideas into impactful, attention grabbing assets!