The psychology of colour in printing is a fascinating and important aspect of graphic design and marketing. Colours have the power to evoke emotions, convey messages, and influence people’s perceptions. When you understand the psychology of colour, you can make informed choices in your printed materials to better communicate your message and connect with your target audience. Here’s a breakdown of how different colours are perceived and their potential effects in printing: Red: Red is a bold and attention-grabbing colour. It can
“The printing industry doesn’t just put ink on paper; it puts ideas into the hands of the world, transforming imagination into reality, and making history one page at a time.” How powerful is this quote? Think about how the print industry has influenced your life? So why then, is the print industry so amazing? Tangible Communication: In a digital age, where so much communication happens online, print provides a tangible and physical form of communication. Whether it’s a book, a magazine, a poster,
Summer is here, and it’s the perfect time to rev up your marketing efforts with the hottest promotional items of the season. Whether you’re hosting outdoor events, attending trade shows, or simply looking to boost brand awareness, promotional items are a fantastic way to leave a lasting impression on your customers. In this article, we’ll explore the top 10 promotional items that will sizzle up your summer marketing strategy. Customised Sunglasses Nothing says summer like a stylish pair of sunglasses. Customized
If your business relies on digital printing or prints a lot of marketing materials or your industry frequently prints oversized items – then wide format printing is for you. Wide format printing can help lower costs and significantly improve workflow as speed, efficiency and the ability to produce high-quality images and crisp text make them essential graphic- and photo-heavy posters and banners. There are many misconceptions about wide format printing that it is (1) just for ad agencies and design firms
It’s not easy getting ready for a big presentation. The stakes can feel high, and in our desire for things to go well, the anticipation builds. Fear, anxiety and panic can kick in. What can you do to calm your nerves when this happens? Preparation. Good preparation. Not only does preparation mean practising and organising your thoughts, determining the structure and drafting your talking points, it also means ensuing your audience leaves with a lasting impression long after your speech has finished. So
Why a Christmas gift represents so much more than just a gift. Wondering whether to give your staff or clients a small Christmas gift this year? Is it worth it the hassle? Is it a cost worth investing in? Yes, yes and YES! Buying presents for clients, customers and employees has far reaching benefits for your business. Recognising and rewarding highly valued clients and team members brings a special and unique kind of Christmas joy. Shine a light on your team/employees! Christmas offers an
In today’s digital age, we may think that everything we want to remember is just a click away. Social media timelines, photos and videos on our smartphones, and cloud storage have made it easier than ever to document and remember our experiences. But there is something special about a yearbook that makes it a great time capsule of our school years. Here are some reasons why a yearbook is better than a social media memory. Right at your fingertips If you want
Print media and marketing offers your target market and potential clients a brand experience that can’t be replicated through online platforms. It helps break down the barriers of communication between you and your clients to convey your values in a powerful way. Boosts Your Brand Visibility Print marketing is a fantastic way to improve brand awareness and visibility hitting many blind spots untouched by digital campaigns. Presenting your brand communication with a personal touch, encourages customers to engage more allowing them to
One of the biggest benefits of custom printing, in addition to the aesthetic look and feel, is it is a clear and direct way to differentiate your business & brand from your competitors. People are naturally drawn into a unique, eye-catching design. Getting new clients to stop, look and read what you have to offer, is a surefire sign you are half way to getting that sale. Custom designed collateral seeks to gain attention and create interest while remaining loyal
