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Significance of Print Marketing For Your Brand

Print media and marketing offers your target market and potential clients a brand experience that can’t be replicated through online platforms. It helps break down the barriers of communication between you and your clients to convey your values in a powerful way. Boosts Your Brand Visibility Print marketing is a fantastic way to improve brand awareness and visibility hitting many blind spots untouched by digital campaigns. Presenting your brand communication with a personal touch, encourages customers to engage more allowing them to

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5 Benefits of Custom Printing

One of the biggest benefits of custom printing, in addition to the aesthetic look and feel, is it is a clear and direct way to differentiate your business & brand from your competitors. People are naturally drawn into a unique, eye-catching design. Getting new clients to stop, look and read what you have to offer, is a surefire sign you are half way to getting that sale. Custom designed collateral seeks to gain attention and create interest while remaining loyal

5 Reasons To Give Your Clients a Promotional Item

As June 30 draws closer, this date signals that we are almost at the end of another financial year. Now is the perfect opportunity to tidy up your finances, review your operations and take advantage of ways to maximise savings and spending. Many businesses and government departments have allocated budgets that need to be used before this annual deadline, and one way to take advantage of these funds – and especially at EOFY time – is through promotional products. Promo items

How To Create Artwork Ready For Printing

Guidelines for final art.Supplying correctly prepared artwork for printing is essential to ensure that you receive the best quality print job possible. We recommend following the guidelines below when supplying artwork. 1. BleedThe position of each sheet of paper can vary ever so slightly when it goes through a commercial printing press. To compensate for this, artwork design is required to extend beyond the edge of the actual printed page area. Provide pdf files to finished size, with 3mm bleed on all

Choosing a printed calendar that suits your brand

While we now have access to countless digital options for organising our lives, printed calendars are convenient, useful and continue to be a popular option for recording events, activities and milestones Printed calendars offer an easy, at-a-glance reference without the visually distracting alerts, and pop-ups of digital alternatives. A New York Times Report indicated that the popularity of promotional calendars is either holding steady or increasing slightly. Studies showed up to 82% of people enjoyed receiving a calendar as a

Top 10 promo products for summer

Spring is in the air, and summer is not far away. The weather is warming up and the footy finals have been and gone. Some early birds have already started putting up Christmas decorations! If you’re in the market for business promo gear, why not get on board with a summer theme? Here at Express Print & Mail, we have loads of fresh ideas for summer promotional products. Express Print & Mail has invested in new technology that enables us to print

Passion project turns sunrise photos into stunning printed calendar

An early morning routine and passion for sunrise photography have turned into a popular annual calendar project for Coolum resident, Dr Karen Sutherland. The University of the Sunshine Coast (USC) senior lecturer in PR and social media visits Coolum Beach at sunrise every Saturday and Sunday for meditation and maybe some yoga or a swim. After moving to the Sunshine Coast from Melbourne in 2015, heading to the beach at sun-up fast became a weekly ritual, a way of making the

How To Create A Brand Style Guide For Your Business Or Organisation

Have you ever noticed the distinctive cursive font of the Coca-Cola® logo? Or the unique shape of the Apple logo? How about the iconic purple colour of the Cadbury brand? A lot of work goes into creating the world’s most recognisable brands. A unique logo, distinguishing features and consistent colours are a good start! But these things don’t happen by accident. They’re carefully curated. And the rules for how the brand should be represented are detailed in a Brand Style Guide. All

Signs bring brand to life – the launch of Australia’s first organic rum

Here’s something to lift your spirits! We recently joined Sunshine & Sons Distillery for the launch of Australia’s first organic certified rum. We were thrilled to see the new brand come to life with event signs, banners and A-frames printed by Express Print & Mail. The signage was designed for impact, with oversize bottles and vinyl outdoor banners placed throughout the space. The right ingredients for successIt appears the rum has the right ingredients to make it big not only in Australia

Coo-ee Cuisine: the self-published cookbook worth shouting about

Aunty Dale Chapman knew she wanted to work with food from a young age. Growing up in Dirranbandi in southwestern Queensland, Aunty Dale became engrossed in planning and preparing family meals, revealing a natural talent for blending and producing foods. Aunty Dale’s passion for feeding the family developed into a colourful chefing career characterised by a growing interest in Australian bush foods. Since 1976, the celebrated Aboriginal chef has lived and worked on Gubbi Gubbi land, known as the Sunshine Coast