In the digital age, it’s easy to overlook the impact of traditional marketing tools.
But for “The Laundry Lady“, brochures have proven to be a game-changer in driving business growth across Australia. Partnering with EPM Print Group, we’ve discovered just how powerful a well-designed brochure can be.
Why Brochures?
Brochures are more than just paper—they’re an invitation to potential customers. They allow you to communicate your services directly, whether it’s through a letterbox drop in your local neighbourhood or by leaving a stack at your child’s school.
At The Laundry Lady, we recommend our Laundry Ladies and Lads take brochures to their communities:
- Drop them in letterboxes: We recommend our team to target different areas to reach customers from all walks of life.
- Leverage local businesses: Places like schools, day care centres, and community notice boards are perfect spots to showcase their services.
- Maximise pickups: When landing a new client, they can drop brochures in every house on the street. This simple act can double or triple their income from that one pickup, generating new chances for bookings and recurring bookings.
- Utilise workplaces: If they know someone in a local office, they can ask people to display a few brochures. It’s an easy way to tap into a new audience Australia-wide.
EPM Print Group’s Role in Our Success
EPM Print Group has been instrumental in helping us spread the word. As a multi award-winning, Sunshine Coast-born business, they understand the importance of quality. Their superior printing services ensure that every brochure we hand out leaves a lasting impression.
- Quality Matters
When it comes to on-the-ground marketing, the quality of your materials speaks volumes. A well-crafted brochure not only grabs attention but also builds trust. With EPM Print Group’s fast turnaround and exceptional service, we can distribute brochures that reflect the high standards of The Laundry Lady. Whether you’re a large multinational or a local trade, EPM Print Group offers tailored solutions to meet your needs. From economical short runs to high-volume printing, they have the expertise to elevate your marketing strategy.
- Strategic Impact of Quality and Printing Materials
The quality of your brochures isn’t just about aesthetics—it’s about making a statement. High-quality printing materials convey professionalism and reliability, which are crucial for building customer confidence. A flimsy brochure might get tossed aside, but a well-made one has the potential to stay on a customer’s mind (and in their hands) much longer. This can directly influence their decision to choose your services over a competitor’s.
Moreover, the choice of printing materials can significantly impact your brand’s image. Using premium paper and vibrant inks from a trusted provider ensures that your brochures stand out in a crowded market. This attention to detail can set your company apart, making your marketing efforts more effective and ensuring that your message resonates with your target audience.
Take the Next Step
Brochures remain a vital tool for growing your laundry business. With the support of EPM Print Group, The Laundry Lady has been able to reach new customers and expand our services across Australia. So, if you’re looking to drive your business forward, consider the power of a well-placed brochure—it could be the key to unlocking your next big opportunity.
EPM Print Group, as a long term, local Queensland business and market leading print solutions agency, can assist with brand management and growth right across Australia. With our own online management portal, you can take charge of all your printing needs from the comfort of your desk or mobile phone. If your business would like to be supported by a professional, reliable, cost effective business solution, reach out to our team at sales@epmprint.com.au
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