Mistakes in preparation and communication can lead to costly reprints, poor quality, and missed deadlines.
Here are two major pitfalls to watch out for and how to avoid them:
1. Poor File Preparation
One of the most common reasons for disappointing print results is improperly prepared files. Here’s what to check before sending your design to the printer:
✅ Resolution Matters – Ensure images are at least 300 DPI (dots per inch) for sharp, professional-quality prints. Lower resolutions (e.g., 72 DPI from web images) will look blurry or pixelated.
✅ Include Bleed Areas – A bleed is an extra margin (typically 3mm) beyond the final trim size to prevent white edges when cutting. Forgetting this can lead to unwanted gaps.
✅ Font Embedding or Outlining – If fonts aren’t embedded (or converted to outlines in vector files), they may not display correctly on the printer’s system, causing layout issues.
✅ CMYK vs. RGB – Print files should be in CMYK colour mode, not RGB. RGB is for screens, while CMYK ensures accurate colour reproduction in print.
✅ File Format – Preferred formats are PDF (with high-quality settings), TIFF, or EPS. Avoid JPEGs for text-heavy designs as they may compress and lose clarity.
2. Misaligned Expectations with Printers
Many printing issues arise from miscommunication between clients and print providers. Avoid these headaches by:
✅ Getting a Print Proof – Always request a digital proof (soft proof) or a physical proof (hard proof) to verify colours, layout, and text before final printing.
✅ Clarifying Print Specs – Be specific about paper type, weight, finish (gloss/matte), binding, and any specialty effects (e.g., embossing, foil stamping).
✅ Understanding Turnaround Time – Printing and finishing take time, especially for specialty jobs. Discuss deadlines upfront to avoid last-minute stress.
✅ Asking About Costs – Get a detailed quote that includes setup fees, shipping, and additional costs for proofs or adjustments. Surprises often come from unmentioned extras.
✅ Choosing the Right Printer – Work with a reputable print provider who understands your needs and provides guidance on the best materials and techniques for your project.
By preparing files correctly and maintaining clear communication with your printer, you can ensure high-quality results without unexpected setbacks.
EPM Print Group, as a long term, local Queensland business and market leading print solutions agency, can assist with brand management and growth right across Australia. With our own online management portal, you can take charge of all your printing needs from the comfort of your desk or mobile phone. If your business would like to be supported by a professional, reliable, cost effective business solution, reach out to our team at sales@epmprint.com.au
No comments yet.