When printing end-of-year menus, attention to size, paper quality & other details are crucial to ensure a polished and professional look.
Here are some specific tips to assist well before the end-of-year busy period kicks in…
MENU SIZE
Standard Sizes:
- A4 (8.3 x 11.7 inches): Common for single-page menus. It offers plenty of space for detailed menus.
- A5 (5.8 x 8.3 inches): A smaller, more compact size, ideal for shorter menus or casual settings.
- DL (4.1 x 8.3 inches): Often used for tall, narrow menus, perfect for table placements.
Custom Sizes:
If you want something unique, consider a custom size, but check with your printer for any extra costs or requirements.
PAPER QUALITY
Weight:
- Standard (80-120gsm): Suitable for everyday menus, but may feel too light for special events.
- Premium (150-250gsm): Offers a sturdier, more luxurious feel, ideal for special occasions like Christmas.
- Cardstock (300gsm+): For a very high-end, durable option. It adds a premium touch to your menu.
FINISH:
- Matte: Provides a smooth, non-reflective surface. It’s great for a subtle, elegant look.
- Glossy: Offers a shiny, reflective finish that makes colours pop but can be prone to fingerprints.
- Satin/Silk: A middle ground between matte and glossy, offering a slight sheen without being overly reflective.
- Textured: Adds a tactile element, like linen or felt, giving your menus a unique feel.
PRINTING OPTIONS
- Single vs. Double-Sided: Double-sided printing is cost-effective if your menu is extensive and you want to save on paper.
- Full Bleed: Allows your design to extend to the edge of the paper without borders, creating a professional look.
- Special Finishes:
- Foil Stamping: Adds metallic elements for a luxurious touch.
- Embossing/Debossing: Raises or indents parts of the design, creating a tactile element.
- Spot UV: Adds gloss to specific areas for contrast.
DESIGN & LAYOUT
- Whitespace: Don’t overcrowd the menu. Leave enough space between items for easy reading.
- Font Size and Style: Use readable fonts in sizes large enough to be easily seen in low-light settings.
- Colour Scheme: Match your menu design with your event’s colour scheme, using complementary colours for a cohesive look.
ENVIRONMENTAL CONSIDERATIONS
- Recycled Paper: Consider using recycled or eco-friendly paper stock to reduce environmental impact.
- Soy-Based Inks: These are more environmentally friendly compared to traditional petroleum-based inks.
BUDGET CONSIDERATIONS
- Bulk Printing: Order menus in bulk to take advantage of discounts, but don’t over-order to avoid waste.
- Digital Proofs: Request digital proofs to minimize errors and reduce costs associated with reprints.
COLLABORATION WITH PRINTERS
- Consultation: Work closely with your printer to select the best paper and printing techniques within your budget.
- Turnaround Time: Confirm the printer’s timeline to ensure your menus are ready well before the event.
EPM Print Group, as a long term, local Queensland business and market leading print solutions agency, can assist with brand management and growth right across Australia. With our own online management portal, you can take charge of all your printing needs from the comfort of your desk or mobile phone. If your business would like to be supported by a professional, reliable, cost effective business solution, reach out to our team at sales@epmprint.com.au
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