As the seasons shift, so should your visual displays to gather new attention and engagement.
Whether you’re running a cozy café, a buzzing boutique, or a high-traffic hotel lobby, your visual merchandising plays a massive role in attracting attention, creating atmosphere, and driving sales. One of the easiest ways to stay fresh and relevant? Update your printed materials. Here’s how to refresh your space and elevate the customer experience using print.
1. Window Decals: Your 24/7 Billboard
Your windows are prime real estate — even when you’re closed. Seasonal window decals are a quick, cost-effective way to:
- Highlight new promotions or menus
- Reflect the current season or upcoming holidays
- Add a touch of style and branding to your street appeal
Tip: Use removable vinyl for easy switch-outs. Want a frosted look for winter? Etched-effect vinyl adds elegance without blocking natural light.
2. Floor Graphics: Guide, Inform, or Delight
Customers often look down — use that space!
Printed floor graphics can:
- Direct traffic flow in busy stores or cafes
- Highlight specials or feature products
- Reinforce brand personality or seasonal messages
Make sure your prints use anti-slip laminate for safety and longevity, especially in wet or wintery conditions.
3. POS Materials: Small Format, Big Impact
Point of Sale (POS) areas are where buying decisions happen. Make yours work harder with refreshed:
- Tent cards and table talkers
- Counter signs for upsells
- Loyalty cards or takeaway flyers
Match your designs with your seasonal décor to keep your brand experience cohesive.
4. Seasonal Decor: Printed Vibes, No Hassle
Not everything has to be permanent — that’s the beauty of print. Update your venue’s vibe with:
- Hanging signs and banners
- Printed garlands or cut-outs
- Menu boards or chalkboard-style prints (without the smudges!)
Go for eco-friendly materials if you’re looking to align with sustainability trends — think craft paper, recycled stock, or soy-based inks.
Why Seasonal Updates Matter
- They signal freshness to returning customers.
- They help create Instagram-worthy moments (hello, free marketing!).
- They support time-limited campaigns that drive urgency and conversions
Whether it’s a new seasonal dish, a festive collection, or just a fresh coat of visual identity — print makes it tangible and impactful.
Need Help Bringing Your Display to Life?
We specialise in designing and printing everything you need for your seasonal visual refresh — from decals to displays, menus to marketing.
Let’s make your space impossible to ignore this season.
EPM Print Group, as a long term, local Queensland business and market leading print solutions agency, can assist with brand management and growth right across Australia. With our own online management portal, you can take charge of all your printing needs from the comfort of your desk or mobile phone. If your business would like to be supported by a professional, reliable, cost effective business solution, reach out to our team at sales@epmprint.com.au
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