During school holidays, several industries tend to engage in print work more actively.
Targeting parents and families who have more leisure time are often looking for activities to do with their children.
Some of these industries include:
Entertainment and Tourism: Companies in the entertainment and tourism sectors often produce printed materials such as brochures, flyers, and maps to promote holiday destinations, amusement parks, museums, zoos, and other attractions.
Education and Enrichment Programs: Educational institutions, tutoring centers, and companies offering enrichment programs for children often ramp up their print materials during school holidays to advertise holiday camps, workshops, and educational activities.
Retail and Shopping: Retailers frequently increase their print advertising during school holidays to promote sales, discounts, and special offers on toys, games, clothing, and other products aimed at families and children.
Arts and Crafts Suppliers: Companies that sell art supplies, craft kits, and DIY projects may boost their print advertising during school holidays to attract families looking for creative activities to keep children occupied.
Travel and Transportation: Airlines, travel agencies, and transportation companies may increase their print advertising to promote holiday travel deals and family-friendly vacation packages.
Food and Beverage: Restaurants, cafes, and food delivery services often run print campaigns during school holidays to attract families dining out or ordering takeout.
Event Organisers: Organisations hosting family-friendly events such as festivals, fairs, and seasonal celebrations may rely heavily on print materials to advertise their events to parents and children.
Sports and Recreation: Sports clubs, fitness centres, and recreational facilities might utilize print materials to promote holiday sports camps, fitness classes, and outdoor activities for families.
These industries leverage print advertising and promotional materials during school holidays to capture the attention of parents and children who have more free time and are actively seeking entertainment, educational, and recreational opportunities.
EPM Print Group, as a long term, local Queensland business and market leading print solutions agency, can assist with brand management and growth right across Australia. If your business would like to be supported by a professional, reliable, cost effective business solution, reach out to our team at sales@epmprint.com.au
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