The primary purpose of a strut card is to serve as an freestanding promotional tool displaying key messages or advertisements.
Strut cards are very popular in retail shops for several key reasons and serve some key functions.
The Purpose of a Strut Card
- Promotion: Strut cards are used to promote products, services, or special offers. They often highlight limited-time sales, discounts, or new arrivals, making them a powerful marketing tool to attract customer attention.
- Point-of-Sale Marketing: They are frequently placed at checkout areas to encourage last-minute or impulse purchases. By strategically positioning these cards near counters or entrances, businesses can enhance visibility for specific promotions.
- Information Display: Strut cards provide information to customers, such as product features, benefits, or pricing. They can serve as quick, easily readable reference points without requiring assistance from staff.
- Brand Awareness: With customizable designs, businesses can use strut cards to reinforce their branding. Logos, colours, and messages can be tailored to fit the overall brand image and message.
- Directing Customer Flow: Strut cards can be used to direct customer behaviour, such as pointing out in-store promotions, suggesting complementary products, or guiding shoppers to certain areas of the store.
- Events and Announcements: Retailers and businesses can also use strut cards to announce upcoming events, seasonal changes, or important store updates.
In short, strut cards are versatile marketing tools that communicate key messages effectively in retail and other business settings.
Why Strut Cards are so popular
Strut cards are popular in retail shops for several key reasons:
- Cost-Effective Marketing: Strut cards are an affordable way to promote products, sales, or services. They are relatively inexpensive to produce, making them a cost-efficient choice for seasonal promotions or short-term marketing campaigns.
- Versatile Display: They are easy to place on countertops, shelves, and point-of-sale areas, ensuring maximum visibility without taking up too much space. Their versatility makes them suitable for various store layouts.
- Eye-Catching Design: With vibrant colours and customizable shapes, strut cards can capture customer attention. They are designed to stand out, making it easier for retailers to communicate special offers, discounts, or new arrivals.
- Durability: Typically made from sturdy materials, strut cards can last throughout a campaign period. They can withstand the wear and tear of a busy retail environment.
- Mobility and Reusability: Since strut cards are lightweight and freestanding, they are easy to move around within the store and can be reused for different campaigns.
- Increased Impulse Purchases: Positioned at checkout counters or high-traffic areas, they can encourage impulse buying by highlighting quick buys, deals, or last-minute offers.
These factors make strut cards a practical and effective tool in retail marketing strategies.
EPM Print Group, as a long term, local Queensland business and market leading print solutions agency, can assist with brand management and growth right across Australia. With our own online management portal, you can take charge of all your printing needs from the comfort of your desk or mobile phone. If your business would like to be supported by a professional, reliable, cost effective business solution, reach out to our team at sales@epmprint.com.au
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